List Management
If you only read one
Consent Methods and the List-Quality Spectrum
The eight ways addresses end up on a mailing list — from confirmed opt-in to harvested — ranked by relationship ownership and complaint risk, with the acquisition rules that keep complaints down. 6 min
- Consent Methods and the List-Quality Spectrum
The eight ways addresses end up on a mailing list — from confirmed opt-in to harvested — ranked by relationship ownership and complaint risk, with the acquisition rules that keep complaints down.
- Address Acquisition Integrity: Legitimate Collection vs. Harvesting
The acquisition-integrity angle on list building — Spamhaus's confirmed-opt-in baseline, the acquisition metadata every address should carry, and why harvesting software (illegal in AU/NZ/CA and elsewhere) and purchased/appended/co-reg lists are the root cause of poor list quality.
- List-Unsubscribe and One-Click Unsubscribe (RFC 2369 & RFC 8058)
Exact syntax and semantics of the List-* header fields and the one-click List-Unsubscribe-Post mechanism, including DKIM requirements and why major mailbox providers mandate them.
- Complaint Feedback Loops (RFC 6449)
How mailbox-provider feedback loops (FBLs) work — ARF report structure, enrollment and vetting, and operational recommendations for feedback providers and senders.
- Address Acquisition Integrity: Legitimate Collection vs. Harvesting
The acquisition-integrity angle on list building — Spamhaus's confirmed-opt-in baseline, the acquisition metadata every address should carry, and why harvesting software (illegal in AU/NZ/CA and elsewhere) and purchased/appended/co-reg lists are the root cause of poor list quality.
- Complaint Feedback Loops (RFC 6449)
How mailbox-provider feedback loops (FBLs) work — ARF report structure, enrollment and vetting, and operational recommendations for feedback providers and senders.
- Consent Methods and the List-Quality Spectrum
The eight ways addresses end up on a mailing list — from confirmed opt-in to harvested — ranked by relationship ownership and complaint risk, with the acquisition rules that keep complaints down.
- List-Unsubscribe and One-Click Unsubscribe (RFC 2369 & RFC 8058)
Exact syntax and semantics of the List-* header fields and the one-click List-Unsubscribe-Post mechanism, including DKIM requirements and why major mailbox providers mandate them.